How High School Athletes Should Prepare to Make Money with NIL. $1B market opportunity.

When I was in high school my aspiration was to earn a full ride scholarship to college.

If I was a high school athlete today, I would want the full ride scholarship and NIL deals.

It’s a whole new game.

I’m sure you saw that Quinn Ewers left his high school in Texas a whole year early to enroll at Ohio State and sign a 7 figure NIL deal. He’s literally the 4th string QB right now.

But guess what, it doesn’t matter. He’s racking in the cash and waiting for his turn to take over the reigns.

NIL is moving downstream to high school faster than anticipated.

Building a Brand

 The top priority is building a personal brand.

NIL = name, image, likeness = online brand value.

High school athletes will be known nationally for 1 of two reasons. The two go hand-in-hand.

  1. You’re a nationally ranked recruit
  2. You’ve built a large social media following

The latter is far more feasible for 99% of high school athletes including you.

name image and likeness female athlete image

The game of social media tied to the creator economy is the new wave.

Getting recruited, signing NIL deals, making connections, and finding jobs all happen thanks to the internet.

By writing twitter threads about NIL on Twitter I was presented the opportunity to host my own radio show for the top station in Pittsburgh.

That wouldn’t have even been a possibility without social media.

By growing your social media you will enable yourself the opportunity to sign some pretty cool NIL deals.

You have to put in the effort to build your personal brand.

(Related: “How to Build Your NIL Personal Brand in 11 Days or Less“)

Learn the Game

You wouldn’t join a random group of people playing a sport you’ve never seen before.

You would watch them play for a few minutes, ask the participants how the game works, and then slowly integrate yourself into it.

The same applies for NIL.

I have a whole catalogue of information on NIL you should dig into before making any moves.

You want to understand the rules, the players in the game, how to capitalize, and case studies of successes and failures.

This leads into my next point – start studying current NIL deals.

Studying Current NIL deals

One of the best ways to understand NIL is by studying deals that are currently happening.

Study the successes and failures.

Examine what those athletes did to put themselves in positions to make money with NIL.

spencer rattler nil deal image

Some questions that should be going through your head:

I put together a list of the best NIL deals every Friday on Twitter. Check them out here: “Best NIL Deals of the Week”

While studying NIL deals and athletes make sure to examine how it differs between sports and genders.

Start building out Your NIL character

One of the best ways to grow your personal brand is by niching down.

Who is your ideal audience? What will you focus on? What types of brands would you like to work with in the future?

These are questions you should be asking yourself before you get started.

Male athletes will differ from female athletes.

Basketball players will differ from golfers.

Your NIL character matters.

Do you make skits? Post recruiting tips? Focus on highlights and sports-specific content? Have vlog style content?

It will be a combination of things, but your audience wants to know what to expect from you.

They need to look forward to your content.

jon seaton tik tok account
“Jon Seaton Makes Relatable Football Videos on Tik Tok”

For example, something my audience looks forward to seeing these articles NIL helpful tips articles every week.

Maybe your audience looks forward to a reaction video every Sunday from you.

This is where you can be creative and have some fun.

Just Start

The best day to start was yesterday, the next best day is today.

These were the best ways on how high school athletes should prepare for NIL.

You’ll make mistakes and certain things won’t work, but that’s how you learn and grow something meaningful.

Through HS and college I created over 9 different ways to make money as a student-athlete. 7 of them failed, but the other two created life-changing opportunities for me.

Without the 7 that failed, I wouldn’t have learned how to make the other 2 successful.

The same applies for you.

Just start and study what’s working and what’s not. Double down on what’s working.

Keep in mind, if you don’t get good grades or do well enough athletically you’ll be limiting the amount of NIL deals available.

However, you’ll have built up a strong brand and learned valuable skillsets that will allow you to be successful in other ways.

NIL applies to more than just athletes. It’s your personal brand value.

Don’t forget to have fun along the journey!

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