The beautiful thing about NIL is it doesn’t matter if you’re a power 5 starting QB or a backup FCS lineman.
If you’ve built an audience, you will have opportunities to capitalize on deals.
The latter is true for FCS lineman Jon Seaton.
Jon is yet to start a down for the Elon Phoenix who compete in the CAA conference, yet he is absolutely dominating the NIL game.
He is consistently racking in $10k plus a month, mostly off of promoted posts on Tik Tok.
That number will continue to rise as his audience grows and his new projects get released, which I will touch on later in this article.
How Jon Grew his Audience
Jon Seaton currently has a following of over 1.5 million on Tik Tok and 30,000 on IG.
How does he do so well? It’s because his videos are very niche focused.
They center around all things football. Whether it’s recruiting or relatable skits, Jon hits the nail on the head.
If you’re a high school football player, Jon becomes a must-follow.
Day in and day out you want to see what Jon is talking about.
He is very relatable and stays authentic to what he has built.
Breaking Down Jon Seaton’s Profile
Jon’s most valuable platform is Tik Tok. His IG and Twitter accounts grow in accordance with it.
His bio (despite what it says) is very creative.
It draws you in to at least watch a few of his videos. It also lets you know he’s a football player.
I’m a fan of using your real name. Put your name behind the brand – more risk on you = great rewards.
Taking a look at his content you will notice the overall niche he plays in and then the subsets.
All of his videos are football related and then from there it breaks down into subsets such as:
- Recruiting
- Memes
- Behind the scenes
The “Big Boy Probs” series contains the most popular videos he has done. They are super niche focused.
Sports – Football – Relatability Videos – Lineman – Big Boy Probs
How Much Money Jon Seaton Makes
With such a large following, brands will pay a premium to have their product/service included in his videos.
Jon makes a large proportion of his money off of promoted posts on social media.
For one Tik Tok post, Jon is going to make between $3,000-$5,000. Often times, brands will do deals in bulk so it’s more likely to be $10,000 for three posts.
Not bad, especially considering the fact Jon will just integrate the brand into his existing storylines.
The Big Boy clothing line was also recently released by Jon.
What You Can Learn From Jon
Niche, niche, niche.
That’s why Jon has built such a large following and you can too.
If you try to make content for everybody, you’ll make content for nobody.
As an athlete, you have built in niches you can touch on.
Whether, it’s recruiting, relatable skits, behind the scenes content, academics, or even a personal hobby you have a good place to start.
Pick something and roll with it. As your audience grows you can begin to widen your niche.
But to start focus on niche exclusively.
Jon Seaton’s New Book:
I have recently teamed up with Jon Seaton to write “The College Recruiting Guidebook“.
It touches on everything from getting recruited, contacting coaches, playing in college and building a profitable NIL brand.
Go check it on our website.
We’re only selling a limited amount of digital copies. Get yours today.
