NIL: The Good, Bad, and Ugly
If you haven’t heard the opening statement of Jimbo Fisher on national signing day in front of Texas A&M’s media team, it’s a 3 minute rant that defies the unwritten rules of the coaching profession. Jimbo came out prepared to lay down a gauntlet for anyone who would challenge his #1 rated signing class. Which, […]
The College Transfer Portal is Wrecking Sports (And NIL Is Partly To Blame)
I’m sure you’ve seen the Dr. Pepper “Fansville” commercial before. It’s set in a fictional college football town, where the residents keep sports at the center of their universe. The wild part… It’s not far from reality, especially in the south. And last year, the town of Fansville received a mysterious addition – a portal […]
College Athletes Are Now Getting Paid (But It’s Not What You Think)
At this point, I think we can all agree that college athletes should be getting paid what they’re worth. Name, image, and likeness (NIL) is helping facilitate this on the endorsement side of things. But what about from the traditional salary perspective? Well, it’s looking like things are about to change. Grambling State University announced […]
NIL in 2022: Why The Industry Will EXPLODE In The Next Year
NIL is coming up on its 6-month anniversary of being live across the college landscape. The industry is growing at a nice path and is on its way to a billion dollars – like many are estimating it will reach within a few years. It’s great to see “amateur” athletes finally being rewarded legally. I […]
First Ever NIL Partnership For a HS Football Player: Jaden Rashada NIL Deal
AIR made history earlier this week. The first active high school football NIL deal to ever be done. Maybe you saw an article covering it. AIR has now signed several athletes to big-time contracts and hundreds to smaller ambassador programs. While this is their first high school deal, it won’t be their last. I get […]
Why NIL Favors Female Athletes (sort of)
When NIL first went live many skeptics wondered whether it would further the gap between men’s and women’s collegiate athletics. They were wrong, and by a longshot. NIL has actually closed the gap and provided more opportunities for women than men. The deals are more lucrative and worth a lot more money (generally speaking). But […]
7 Athletes Paid in Crypto: Is It Coming To College Through NIL?
Over the last year, we’ve seen a merger between sports and crypto. In 1 year, the return of the most popular cryptos have skyrocketed: Bitcoin = 224% Ethereum = 701% Solana = 775% Several popular crypto companies like FTX, BlockFi, and Crypto.com are spending millions of dollars in sponsoring professional teams. Many of the top […]
NFT’s in College Sports (And The Impact They’re Having on NIL)
2021 feels very futuristic. In college sports, NIL went live and has provided awesome monetization opportunities for athletes. While all that was taking place, the world saw the rise of crypto, NFT’s, web 3.0, and the metaverse. The sports industry likes to stay on top of hot trends and offer an early glimpse of the […]
What is NIL in College Sports? Everything You Need To Know
The other day I hosted a Twitter Spaces about name, image, and likeness (NIL). I went into it with the assumption that everyone is familiar with NIL (it’s been live since July 1). My assumption was wrong. Literally two minutes into the conversation a high school football player asked “What does NIL stand for and […]
Early Observation: NIL is Great for Athletes and Brands
Spencer Rattler lost his starting quarterback job after a string of poor performances. D’eriq King had a season-ending injury. Both of these college football players had signed a plethora of NIL deals in the 7-figures range. So is NIL a bad investment for brands? Not at all. The ROI brands are getting from NIL is […]
