NIL is coming up on its 6-month anniversary of being live across the college landscape.

The industry is growing at a nice path and is on its way to a billion dollars – like many are estimating it will reach within a few years.

It’s great to see “amateur” athletes finally being rewarded legally. I think we can all agree it was long overdue.

Here are my predictions for NIL in 2022:

Collectives will be at every power 5 school.

The Gator Collective started this movement and is the most successful to date.

1,300+ members in under 4 months.

Since their arrival, dozens of other alumni at schools including Oregon and UNC have started their own collectives.

In 2022, I expect every power 5 school to have their own version of this.

It’s a great way to support the athletes and encourage future recruits, while also involving the fans.

As a young alumni myself, $20/month going directly towards helping players is more reasonable than a large donation to the athletic department.

More High School NIL Deals

At the time of this writing, 5 high school athletes have signed NIL deals.

By the end of 2022, I would expect this number to 10x, especially as more states allow high school athletes to capitalize on their name, image, and likeness.

Currently these are the only states allowing them.

high school nil states

There will be a lot more green on this graph by the end of next year.

Brands also understand the value in capturing athletes at a younger age.

There’s a reason Puma signed a massive deal with high school basketball star Mikey Williams. They’re betting on the fact he will become a superstar.

First Lawsuits Around NIL

Mistakes are bound to happen with companies dropping large sums on deals, athletes not reviewing the fine print in their contracts, and new agents entering the space.

Athletes transferring, not fulfilling their obligations, or a company going out of business before paying up are some possibilities I could foresee.

The NCAA is already sniffing around some of the schools offering deals to multiple players on a team. Maybe they make an example of a school or set a standard, but they won’t just sit back and watch next year.

I believe we’ll see some form of jurisdiction intervention in 2022.

More NFTs Sold By Athletes

I expect to see a major increase in athletes selling their own NFTs. As Instagram and Shopify roll out their own platforms for NFTs, the market demand will drastically increase.

It’s a great way for athletes to monetize their time, support a cause, and build fan engagement.

Shareef O’Neal had a very successful drop at the beginning of December. I anticipate more college athletes hopping on this gold rush.

nft basketball players

Schools might even try to get involved for extra revenue or to help the players through some sort of partnership.

NFTs as admission tickets will be big in the near future, but probably not in 2022.

Related: How Athletes Can Sell Their Own NFT (Step-by-Step)

Every Major Brand Will Get Involved

In the first 6 months, many big brands took a backseat and waited for the dust to settle.

Rightfully so, as there were many successful deals, but also a handful of ones that didn’t pan out – Spencer Rattler, D’eriq King, Quinn Ewers for example.

Several of the big brands including Gatorade and Nike didn’t get involved until December.

In 2022, expect to see every major brand allocate some budget towards NIL deals.

There are now enough case studies of what works well and what doesn’t.

At AIR, we plan on spending over 7 figures a year in NIL deals (possibly even in 2022).

Legal Paying Loopholes Will Continue

Every offensive lineman at the University of Texas will receive $50,000 in 2022 through an alumni initiative where they will support a charity cause.

Built in through collectives (or separately) I expect to see more deals like this next year.

Although it could be deemed as an incentive of pay-to-play, which is illegal, more teams will likely hop on board.

It’s a huge recruiting advantage.

For example, UT football received over $40M in donations last year.

Some donors are seeing the advantage of putting some of that money towards the players, instead of the school.

More “First of the First” NIL Deals

NIL is still very new in the grand scheme of things.

We will be seeing the “first” of many new types of NIL deals.

College Hunks Signs Howard Basketball Team to NIL Deal

Whether it’s the first high school soccer player or the first team-wide high school deal, I anticipate reporting on many of these in 2022.

Crypto Will Enter The NIL World

I anticipate lots of crypto brands throwing money at the NIL space in 2022.

Companies like FTX, Coinbase, and Crypto.com are spending millions in pro sports, I expect that to move downstream next year in to college.

Expect to see an NIL deal transacted in crypto as well, or maybe an athlete accepting a payment in cryptocurrency such as Bitcoin or Ethereum.

NIL Marketplace Consolidation

Right now there are over 20+ NIL marketplaces.

I expect to see this number drastically drop in 2022.

Some will close shop. Some will merge through an acquisition or partnership.

And I expect to see a major player(s) take shape.

By the end of 2022, we’ll have a much better grip on what marketplace(s) are here to stay.

International Legalization of NIL

Foreign athletes in the United States are currently not allowed to sign NIL deals at the risk of losing their Visa.

I anticipate this being changed at some point in late 2022.

The international market is ripe with talented players who have a story to tell. Many of them are great candidates for NIL deals.

Closing Remarks of NIL in 2022

Some of this I’ll be right on – some of it I’ll be wrong on.

The one thing I know for sure is that my content around NIL will be on point in 2022.

Anyway, I’m excited to see where the NIL industry goes in the next year.

I’m happy to be at the forefront of it and involved in multiple facets.

Thanks for reading and strap up for a great year ahead. It’s going to be your best one yet!

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