Having built a sizable portion of my Twitter following while still as a college athlete, I can see the immense value Super Follows will have not only for athletes, but anyone with knowledge they’re willing to share publicly.
Athletes, coaches, entrepreneurs, business professionals, journalists, and others will all benefit from super follows. Even you!
In a nutshell, it’s a way for creators to earn monthly revenue by sharing subscriber-only content with their followers on Twitter.
Through Super Follows, a user can set a monthly subscription of $2.99, $4.99 or $9.99 a month to monetize “behind-the-scenes” content for their most engaged followers on Twitter.
The super followers will get special access to their unfiltered thoughts, early previews and subscriber-only content.
Twitter built Super Follows to compete with other creator monetization platforms like OnlyFans, Patreon, and Substack.
They are constantly looking for ways users can monetize their content and keep up with its competitors.
In today’s creator economy, any additional way to monetize your audience is something most are willing to try.
How to Set up Super Follows in 3 Easy Steps
You can set up Super Follows on your phone in less than 1 minute.
- Click on your profile pic to open the sidebar, select monetization
2. Press Super Follows
3. Twitter breaks it all down for you
4. Boom, see how much you could make and hit check eligibility
5. Apply
Twitter’s Super Follows Requirements:
- 18 years old
- 10,000 followers
- 25 tweets in the past 30 days
How to Use Super Follows to make $1000’s a month
Super Follows is great for anyone with a super engaged audience.
Athletes are the perfect example.
You can share behind the scenes content, give updates, provide access to exclusive events, hold live sessions with the subscribed fans, and more.
If you’re at a big university, there’s going to be a lot of people interested in what you are doing. If you’re not already utilizing social media, the best time to start is today!
Put yourself in the eyes of the consumer.
What would make someone pay $4.99/month to super follow you on Twitter?
Let me answer that for you.
Everyone dreams of playing at that level, parents and young kids want to feel like they’re in your shoes.
Give them that!
I would be providing exclusive content of what your days look like, what you’re doing, traveling, recruiting tips, and more.
Here’s How Much Money you can Expect to Make with Super Follows
Let’s use Miami’s starting QB D’eriq King as an example.
He’s already killing the NIL game, so Super Follows on Twitter would be a viable option for him.
When looking at his profile I immediately notice:
- Verified on Twitter – good for recognition
- 25,000 followers – solid amount for Twitter
- Website link in bio – directs to his socials and apparel store
- Pinned tweet took off – engagement is there from followers
- An NIL deal with BioSteel Sports – people enjoy seeing NIL deals
There are some things I would change to help D’eriq increase his NIL brand value such as the design of his website, twitter bio, and even changing his location to Miami – but overall it’s solid.
How Much Would D’eriq King Make With Super Follows?
The first thing he needs to do is start posting behind the scenes content publicly on Twitter. This will help when he decides to release his super-follows – as fans will expect to get all of that and more after subscribing.
D’eriq also needs to tap into the Miami U fanbase and make sure all of them are following his Twitter.
It is very reasonable to expect him to have 35,000 followers at this point.
Being super-conservative let’s assume only 3% of his followers convert to super followers.
I think $4.99 is the most reasonable pricing plan so let’s go with that.
35,000 followers x 3% = 1,050 super followers
1,050 super followers x $4.99 = $5240/month
…or about $63,000 for the year if he doesn’t lose or add any more super followers
Not too shabby at all.
If I’m D’eriq, I would hire a photographer/editor to capture more behind-the-scenes content and a social media manager to grow all of his accounts.
The revenue and additional opportunities would far outweigh the costs associated with hiring a small team.
Start Working Towards Super Follows Today!
(Related: 3 Ways Twitter’s New Super Follow Feature Will Transform NIL )
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