NIL seems like the wild-west to a lot of outsiders.
But organizations, universities, and athletes have been preparing for it long before July 1, 2021.
Some of these companies are now worth millions of dollars.
One of those companies is INFLCR – pronounced “influencer”.
They have built a NIL content platform for athletes, athletic departments, compliance offices, and coaches.
I did a deep dive in to INFLCR so you don’t have to.
What is INFLCR?
INFLCR is the leading content and compliance software platform for athletics. They prepare student athletes, coaches, and athletic departments, for all things NIL.
Their main solutions include brand building tools, compliance assistance, and monetization opportunities in NIL. They also have a large database of educational content to assist in the process.
INFLCR claims to have over 50,000 active athletes on the platform along with 1,000+ athletic organizations.
Teamworks acquired INFLCR in 2019 for a reported $10M.
INFLCR currently offers 3 core products to their users.
The Different Products Offered by INFLCR
INFLCR Base
This is influencers main product that specifically targets college athletes.
As an athlete you’re able to handle everything NIL from an app on your phone.
You have access to the content hub which stores all of your pictures, videos, and media content.
There’s also a metrics section that breaks down each of your social media platforms to help you track and grow your personal brand.
And then there’s the NIL monetization piece which allows you to browse and find NIL deals.
As a college athlete this has everything you need to:
- grow your social media
- become educated on NIL
- find deals
- sign and report deals to compliance
Any athlete can download the app, but athletic departments that have purchased INFLCR’s other products allows the athletes to have access to additional features.
INFLCR Verified
INFLCR Verified is directed towards athletic departments, specifically the compliance office. It is available as an app or on the computer.
The compliance exchange is the main feature that tracks all NIL deals signed by their athletes. It is automatically reported on the dashboard.
Since compliance is required by the NCAA to track all of the deals this greatly eases their process (and stress).
INFLCR Verified also includes the storyteller playbook which provides the athletes access to educational content regarding NIL.
The compliance ledger has real time monitoring of deals and how many deals have been completed. Along with monetary amounts and month over month reports.
INFLCR Plus
INFLCR Plus is their top end product that is a mix of INFLCR Verified and Base.
It’s all of their features, along with custom support from the top experts at INFLCR+.
It allows athletes to have custom 1-on-1 sessions geared towards building their brand value and enhancing their education around NIL.
The recruiting support section equips coaches and staff to recruit the next generation of athletes through guidance, strategy, and support from the staff.
The plus product includes a fair market value calculator so every athlete can see how much they’re worth based on social media and a few other metrics.
How Can Athletes Utilize INFLCR in the NIL era?
As an athlete there are many ways to utilize INFLCR. The first being downloading the free app on your phone.
From there you have the ability to plug in your school, social media profiles, and look at some NIL deals that might interest you.
If your school has a deal with INFLCR I would check out the education section, fair market value calculator, and deal reporting tool.
The best feature of INFLCR Verified is being able to see all of your practice pics, game photos, and media content all within the app.
That’s huge because now you’re not relying on the photographers to send it over.
Go through the media content, upload to social media consistently, and you’ll see your NIL value increase.
As you grow your social media, you’ll start signing more brand deals, and be able to automatically report them to compliance all thanks to INFLCR’s NIL tools.
How Do Athletic Departments and Compliance Make Use of INFLCR?
The main use of INFLCR Verified is to help athletic departments stay organized and save time.
From the dashboard they’ll be able to see all the deals their athletes are doing and track it in one location.
They’re also able to push out photos as well as educational content or breaking news on NIL.
Where it gets tricky is some of the deals will be outside of the platform, but manual inputing takes care of that.
So How Does INFLCR Make Money?
- Transaction fees
- Selling products directly to universities
Most of their money is coming through the B2B sales of their software to universities.
Being under the branch of Teamworks is a major reason for this.
Conclusion:
INFLCR has created a sticky product that is helping to keep schools and athletes compliant in the NIL era.
The more features the athletic department purchases the more access the athletes have.
Their main competitor is Opendorse, but even they play in somewhat of a different market.
INFLCR has built its own little niche around the compliance side of NIL.
It has paid off and will continue to going forward.
